Pure Loves Campaign

Pure make delicious, healthy food in 19 stores across London. During the pandemic — a difficult time for the restaurant industry — Glutton helped Pure launch a new summer menu, whilst showing love to the people who got them through it — their wonderful team members.

 
 

Helping Hands

Team members were photographed holding their favourite new dish, and these shots formed the foundation of the campaign across window vinyls, A-boards, in-store signage and social media graphics.

 
 

Painting the town pink

As well as art direction, copywriting and photography direction, Glutton introduced a new logomark and pink swatch for this campaign.

 
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10 Million Lunches