10 Million Lunches

Wasabi are famous for their fresh sushi and authentic bento, across 47 locations in the UK and USA. They are unique in providing individually wrapped pieces of sushi, allowing customers to make a sushi platter to their own tastes. Wasabi wanted a campaign to showcase the huge variety of their menu.

As it turns out, there’s a lot of variety. Over 10 million combinations in fact.

With this in mind, we knew there was a set out there for everyone. We created table talkers to highlight different personalities like ‘The Flexitarian’ and ‘The Architect’ and placed them on tables in every branch.

As well as art direction, copywriting, graphic design and photography direction, we created window vinyls, A-boards and social media graphics for Wasabi.

With Wasabi’s huge range, you could have a different sushi set every lunchtime for 27,000 years and still not get bored. (But we never got round to testing this.)